Archive for November, 2014|Monthly archive page

‘SIMPLE’ Sales

In Uncategorized on November 6, 2014 at 10:07 pm

In today’s competitive sales environment there are many challenges; bad economic news, increased competition, data overload and paralysis by analysis from management that can dampen even the strongest sales professional’s spirits. There have been millions of books written regarding sales; from the “art” of selling, the “processes” of selling or the “complexity” of selling. To help cut through all the clutter, I devised these “SIMPLE” Sales steps.

Stay Positive

“Positive thinking will let you do everything better than negative thinking will” – Zig Ziglar

Negative energy or talk will destroy you. Surrounding yourself with negative thinkers who zap your enthusiasm can do more to hurt your sales results than you might imagine. Choose your company and the company you keep wisely. If you can’t get positive about the company you work for – LEAVE! If you choose to be around cynical and negative people all the time, you will become cynical and negative. Does who you are and who you want to be reflect in the company you keep? Could your Sales improve if you were positive about the opportunity in front of you?

Improve everyday

“There’s a few things, about three things to my count, that I need each day. One of them is something to look up to, another is something to look forward to, and another is someone to chase.” – Matthew McConaughey

The more you learn the more you earn! Simple…but often overlooked. Spending time developing your craft, learning best practices, failing forward and learning industry trends are required. What do you look up to? Who are you chasing? What are you looking forward to? Improving everyday will add energy to your daily routine and result in more sales!

Make course corrections

“There’s only so much you can plan for, so if you expect to correct your course as you go, you’ll be better able to make decisions with less info than you’d like, and to adapt when conditions change.” – Christine Comaford

The ability to make course corrections in your business plan and activities is crucial to your sales success. We live in a world where “change” has been amplified to a great extent, causing some to become immobile and ineffective. Understanding that course corrections are part of the journey can accelerate your sales success!

Plan your day, week, month, quarter, and year

” Productivity is never and accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” – Paul J. Meyer

Understanding that Success just “doesn’t happen” will help you understand that success has to be “planned for”. Whatever system, CRM, calendar, or personal goal sheet you use – planning has to occur by day, week, month, quarter, and year for you to achieve the results you really want!

Leverage social media to become recognized as an industry leader

“The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play.” – Alex Bogusky

As an early adopter of social media technology such as LinkedIn, I understood the power of social media to help bring people together and build relationships. As the creator of several of LinkedIn’s largest healthcare specific groups, I have seen 1st hand the power of collaboration and authenticity of our industry’s leading professionals. What effort are you putting in to be a collaborator on social media? How are you differentiating yourself within your industry? Are you willing to play or will you sit on the sideline?

Enjoy what you sell

Do what you love to do and give it your very best If you don’t love what your’re doing and can’t give it you’re best, get out. Life is too short.” – Al Lopez

Simple Sales ends here. If you don’t love what you sell, or you can’t convince yourself to love what you sell, you will have a hard time reaching the goals you desire. In tough economic times this can be challenging and create frustration. I sell in the healthcare industry, which is not very easy. There are too many regulations, obstacles, and barriers to mention in the space provided. The fact that I love selling in healthcare makes it simple for me. My wish for you is that you find these SIMPLE steps encouraging and helpful in your sales career.

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Brian Hudson serves as the Vice President of Sales and Solutions for Pyramid Healthcare Solutions. Pyramid Healthcare Solutions is a nation leader in providing a complete suite of revenue cycle solutions. With and exceptional track record of healthcare sales success in a variety of specialties; both clinical and non-clinical, Hudson has experience in diverse executive leadership roles including; domestic and international healthcare human capital, entrepreneurial start up experience as Co-founder and President of a nationally recognized healthcare firm; along with SVP, RVP and Director leadership roles for both private growth and public fortune 100 companies. Brian is a member and actively involved in Healthcare Financial Management Association (HFMA) and has served on the board of the American College of Healthcare Executives (ACHE). Recently appointed to the State of Florida Dept. of Health, Athletic Training Board, Hudson has a passion for the healthcare industry and the community. You can email Brian at